Content marketing for sustainability tech
We’ll write your story so you can build the future.
The content marketing service made for sustainability tech, cleantech, and climate tech.
In today’s world, a content strategy is critical to building trust and authority in the industries in which you serve. In fact, companies with a content strategy have a 30% higher growth rate than those who don’t.
But producing high-quality content consistently and at scale is a mammoth undertaking, especially for a service or technology provider in the sustainability industry, with new data and urgency emerging every day.
That’s where we come in. At FutureProof Content Co., we translate your subject matter expertise into content—blogs, guides, case studies, ebooks, social media and email. This results in more traffic to your site, more quality leads, and increased brand awareness.
Plus, we package content services into simple monthly subscriptions so you can choose the plan that’s right for you, with no long-term obligations or contracts.
Monthly Subscriptions
One-hour strategy session
SEO keyword recommendations
1 long-form (ebook, guide, case study, white paper)
6 blog posts / press releases
Copy for 7 social media posts
Copy for 7 emails
Scale
30-minute strategy session
SEO keyword recommendations
4 blog posts / press releases
Copy for 4 social media posts
Copy for 4 emails
Grow
30-minute strategy session
SEO keyword recommendations
2 blog posts / press releases
Copy for 2 social media posts
Copy for 2 emails
Launch
Here’s why you need a content strategy partner.
Companies that prioritize content experience a 30% higher growth in comparison to those that don’t.
In the competitive technology space, the scalable and sustainable nature of a quality content strategy is proving to be no longer a “nice to have” for a successful business strategy, but the key to rising above the rest in your industry.
74% of B2B buyers prefer to base their decision on an article vs. an advertisement.
Buyers today are more sophisticated than ever, which is why your content should do the selling for you. With a wealth of well-researched content on your site, you show the efficacy and necessity of your solutions rather than tell through paid advertising.
70% of B2B marketers say content marketing is effective in generating leads.
We get it—you simply don’t have the time, budget or resources to devote to activities that don’t directly impact sales and growth of your organization. Good news: content helps there, too. While 70% of B2B marketers agree content marketing drives leads, 63% say it’s also effective in directly driving sales.
On average, B2B buyers consume 13 pieces of content before deciding on a vendor.
In today’s digital age, content is a critical part of the buyer journey. In B2B and SaaS companies, buyers make their decisions by steadily consuming content that demonstrates your company’s expertise and the benefits your solutions provide.
Kara Crissman, Founder and Chief Storyteller, FutureProof Content Co.
Your partner in cleantech content that changes the game
For the past 12 years, I’ve lived and breathed content marketing. But for nearly my entire life, I’ve been a voracious and skilled writer. I wasn’t always clear on where my writing passion would take me, but I knew that whatever career path I took, it had to involve writing (and a lot of it!)
Graduating with a degree in Communications from Kent State University in 2013, I took a marketing role that opened up new career opportunities I hadn’t yet considered. Throughout the next eight years, I climbed the corporate ladder at a large medical device manufacturer, learning the ins and outs of digital marketing. While I dove deeper into aspects of marketing like SEO, social media, email and paid advertising, I always circled back to my passion—content.
While I love the experience I’m gaining as an in-house marketing leader, I feel a strong passion to use my skills for the greater good. With my rich background in B2B tech content marketing, I’m ready to help you tell your story so that you can keep building a better future.
In my free time, you can find me sipping a seasonal latte in a local coffee shop, practicing yoga, or testing out new playground equipment with my husband, five-year-old son and toddler daughter.
Why sustainability tech content marketing?
An opportunity in 2019 allowed me to play a part in forming a corporate sustainability program, including participating in a global sustainability committee, creating and managing an internal sustainability site, and sharing the company’s sustainability vision through social media. This opened my mind to big questions I had, perhaps subconsciously, pushed under the rug:
What are we doing as a human race to make Earth a sustainable, healthy place to live for generations to come?
What’s my role in driving this change?
How can I use my talents for the greater good?
Since then, I’ve had pivotal roles in two fast-paced SaaS companies heading up the content marketing strategy, solidifying my passion for turning a brand’s mission into words which, in return, drive action.
Our mission is to translate your company’s expertise into thought-provoking, high-quality content that engages, educates and ignites your audience.
Let’s do this.
Building a more sustainable world is no small feat. Wherever you are in your content marketing journey, we’re here to help lighten the load. Complete the form and we’ll be in touch within two business days for a brief intro call.