5 top cleantech marketing agencies to know in 2024
Finding the right agency is never easy. How will any outsider understand your business as well as you do? How can you justify the cost of the agency to your board or leadership team? And in cleantech, the concerns are no different. You play in an innovative, fast-paced market with no shortage of competition.
B2B SaaS marketing is challenging enough as it is—you’re tasked with distilling the story, mission and capabilities of your complex solution to a vast audience. Cleantech marketers have the added complexity of the newness and current relevance of your solutions. The exponential increase in demand for cleantech and climate tech puts the pressure on, while worldwide legislation puts more green fuel to the fire.
So, how can a cleantech marketing agency help you in a time of rapid growth? Simply put, your company’s marketing matters now more than ever. Having a partner to offload the pressures of a specific aspect of your business like marketing lets you focus on those critical areas of growth that are demanded of you today. A good agency partner is just that: a partner. They hear and understand your challenges and put in the work to know your mission, key challenges, buyer personas, and goals.
In this list, we review the top cleantech marketing agencies to kickstart your search for the right partner.
FutureProof Content Co.
Selfishly, we’re putting ourselves at the top of the list! FutureProof was founded in 2024 and is a content marketing agency for sustainability and cleantech companies. FutureProof translates your subject matter expertise to produce in-depth, SEO-rich content in a variety of formats, from blogs to case studies to ebooks and guides.
By taking a strategic, data-driven approach to content marketing, FutureProof provides cleantech partners with a consistent flow of content each month. In a joint strategy session, FutureProof and their client team up to evaluate their most pressing challenges and goals - and make a plan to create high-quality content that drives more site traffic and more qualified leads.
Try them out if you’re looking for: A partner in producing monthly website content like blogs and lead magnets (guides, ebooks) to drive more traffic and leads with measurable impact.
Pricing: Ranges from $1,000 - $3,500 per month depending on subscription
Services: SEO research, content strategy, blogs, guides, ebooks, case studies, social media and email copy, press releases, and content analytics.
New Perspective
From demand gen, to sales enablement to paid search, New Perspective does it all. With over 20 years of experience, New Perspective identifies as a “dynamic performance-based growth marketing agency.” They work with clients in renewable energy, agricultural technology, B2B manufacturing, science tech, and cannabis industries.
Try them out if you’re looking for: An experienced team with a full suite of marketing offerings, and you aren’t limited by budget.
Pricing: Ranges from $3,000 - $100,000
Services: Demand gen, Digital strategy, sales enablement, Hubspot services, web design, SEO, paid search and social, and account based marketing.
Dandelion Branding
Based in the Netherlands is Dandelion Branding, a branding agency focused on sustainability companies. A self-ascribed eco-friendly marketing agency, Dandelion is focused on implementing sustainable marketing systems. They work with companies that prioritize social good, environmental impact, health and inclusivity.
Try them out if you’re looking for: A partner that looks at the entirety of the business (holistic) when developing your marketing strategy.
Pricing: About $100 per hour or $2,200 per month.
Services: Email marketing, website optimization, data analysis, SEO, brand strategy, and content creation.
Orange Bird
In business since 2017 and also based in the Netherlands, Orange Bird develops and executes marketing strategies for companies and organizations that offer impactful climate solutions. They serve the climate tech, sustainable cities, eco fashion and regenerative agriculture industries.
Try them out if you’re looking for: A fully staffed agency that offers hands-on support and makes data-driven decisions when it comes to marketing.
Pricing: Not provided
Services: Branding, SEO, advertising, content marketing, social media marketing, media, analyst relations, and web development.
Thooja
Thooja is an ecommerce email marketing agency aimed at helping sustainable brands grow online. Founded in 2020, Thooja identifies as a retention marketing agency and works exclusively with sustainable brands. They focus on helping clients that sell eco-friendly products to retain their customers.
Try them out if you’re looking for: A keen focus on customer retention and you sell products online.
Pricing: Not provided
Services: Email campaign management, email automation, SMS marketing, Klaviyo migration, direct mail
Wrapping up your search
So, how can sustainability tech leaders find the right marketing partner to support their growth? It all starts with understanding your core challenge and goals. First, lay out the main problem you want to solve with the help of a partnership. Then, explore the landscape of available partners. Do they have proof points or case studies? Have they worked with others in your space and can show success? Do their services align with the problems you’re aiming to solve? Understanding these factors will play a large role in selecting the right cleantech marketing partner. With these considerations in mind, do you think FutureProof Content Co. might be a fit? Book a quick call to scope out your content needs.
FutureProof Content Co. provides hassle-free content marketing subscriptions for sustainability tech companies. Whether you’re just starting out on your content strategy or you’re a seasoned professional, we have an offering to fit your needs. See our services.
