Top 3 reasons to implement a cleantech content marketing strategy
When researching a new restaurant or movie you want to see, what’s the first thing you do?
Did your answer rhyme with “Moogle”? Same here.
And guess what? Your prospects are no different. The space you play in—cleantech—is all about innovative solutions and science, which means there’s a lot to learn. SaaS marketers in general have a difficult task: to distill and communicate the problem their audience may not know they’re facing and how their solution solves the problem seamlessly and sustainably. That’s where content comes in. A well-executed content strategy can be a gold mine of relevant leads and even customer retention. Surprisingly, just 40% of B2B marketers have a documented content strategy. In an age where people want more information than ever before making a purchase decision, it’s time to implement a robust content strategy.
Here are the top three reasons to implement a cleantech content strategy:
It builds trust and authority in your cleantech solution
Content through forms like articles, thought leadership, case studies, ebooks and webinars can go a long way to build an authentic, trusting relationship with your audience. Through relevant, well-researched content, you play a tangible role in helping your prospect do their job better, which is an invaluable takeaway.
You also demonstrate expertise in the cleantech space. Does your company manage carbon emissions data better than anyone else? Does your offering save people hours of time tracking energy output? Own that expertise over time with high-quality content to build trust with your audience.
2. It drives high quality traffic and leads
Targeting relevant keywords, providing valuable information, and having high-quality content encourages search engines to rank your pages higher, making them more visible to users. When you optimize your content for a relevant keyword, your website will show up in the top search results on the SERP (search engine results page), giving the perception that you “own” the topic.
Additionally, people searching the terms your content is ranking for are more qualified and relevant than those directed to your site through some other means—they are actively seeking information about the topics for which you are an expert. It’s a perfect matchmaking tool in the world of SaaS marketing.
3. It’s cost-effective and sustainable
When implemented correctly, content marketing offers a higher return on investment (ROI) than paid search (PPC).
Unlike traditional advertising which often has a short lifespan, high-quality content continues to provide value over time. Evergreen content—timeless content that’s relevant no matter how the industry or markets change—remains relevant and continues to attract traffic and leads without additional costs.
Content marketing also typically requires lower initial investment compared to traditional marketing methods like TV commercials or print ads. A content strategy can be as simple as producing consistent blog posts, videos, or social media content, executed in-house or outsourced at a reasonable cost.
Overall, content marketing offers a cost-effective approach designed to grow as your company grows. It provides a means for sharing thought leadership and industry expertise that drives traffic and builds authentic (and fruitful) relationships with your customers.
At FutureProof Content Co., we provide hassle-free content marketing subscriptions for sustainability tech companies. Whether you’re just starting out on your content strategy or you’re a seasoned professional, we have an offering to fit your needs.
